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Starbucks Korea says AI suggestions led to 'Tank Day' campaign flop

Starbucks Korea Seoul Shinsegae

Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised "Tank Day" promotion. afp

SEOUL - Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised "Tank Day" promotion, including the use of AI to develop the campaign, which it said lacked "social and historical sensitivity".

The company has faced outrage in South Korea for promoting a line of coffee cups with a campaign that evoked a deadly crackdown on a 1980 pro-democracy uprising.

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