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The Economic Times
The Economic Times
National

Starbucks Korea staff form union after 'Tank Day' campaign fiasco

Starbucks Korea United States

Seoul - Workers at Starbucks Korea have formed a labour union, the company confirmed on Sunday, following a marketing fiasco that evoked painful memories of a 1980 government crackdown on pro-democracy activists.

Starbucks Korea, the coffee giant's third-largest market after the United States and China, sparked uproar when it ran a "Tank Day" reusable cup promotion on May 18 -- the 46th anniversary of the Gwangju uprising in which 165 civilians were killed, according to the official toll.

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