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The Independent UK
The Independent UK
Shahana Yasmin

Starbucks Korea fires CEO after ‘Tank Day’ campaign sparks fury over dictatorship-era massacre

Starbucks Starbucks Korea Lee Jae Myung South Korea Gwangju Tak Samsung

Starbucks Korea fired its CEO after a promotional campaign for a line of tumblers used phrases that allegedly mocked South Korea’s pro-democracy movement and the death of a student activist under military dictatorship.

The Shinsegae Group, the retail conglomerate operating Starbucks Korea under licence, dismissed Sohn Jeong Hyun over what it described as “inappropriate marketing”.

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