9 disastrous rebrands, from WH Smith to Royal Mail As the retailer moves into a new era, we look back at other marketing fails The Independent UK · Jul 30, 2023
Pepsi just brought back its awesome optical illusion logo ads But is it as effective second time around? Creative Bloq · Jul 28, 2023
Do rebrands work? Can you trademark an X? An expert answers the burning questions on Musk's Twitter pivot To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twitter to “X” may seem high risk, amateurish, or even capricious. But it is likely doing exactly what he intended: generating enormous global interest, pushing Twitter closer to his other X brands (SpaceX, Tesla Model X, xAI), and clearing the way for… The Conversation · Jul 26, 2023
PepsiCo’s Gatorade Acquisition Delivers Impressive Returns Over 22 Years Investment in Pepsi stock after acquiring Gatorade outperforms broader market Zenger · Jul 21, 2023
Millennial and Gen Z ‘treat culture’ is boosting PepsiCo in a world of inflation: ‘I’m going to treat myself to a Mountain Dew’ PepsiCo beat expectations on revenue and profit in the most recent quarter, in spite of price hikes to keep up with commodity price inflation. Fortune · Jul 14, 2023
Bans, boxing and buzz: how Prime became a highly desirable, totally notorious drink The brand was launched last year by influencers Logan Paul and KSI, and has ridden a wave of controversy to generate $250m of sales. Ultraprocessed and unpalatable - what is its secret? The Guardian - UK · Jul 13, 2023
United Center lands new drink sponsor for Bulls, Blackhawks games The United Center, Chicago Bulls, and Chicago Blackhawks are changing soft drink sponsors, with PepsiCo becoming the new face. USA Today Sports Media Group · Jul 12, 2023
5 design trends to watch in 2023 What should you be looking out for this year? We take in everything from acidic hues to vintage serifs. Creative Bloq · Jul 11, 2023
Pepsi Pineapple returns exclusively at Little Caesars for a limited time One of life's most polarizing discussions is whether fruity chunks of pineapple is a suitable topping for pizza. Tribune News Service · Jul 6, 2023
The most iconic moments in Twitter history — from #MeToo to *that* 2014 Oscars selfie In the wake of Meta launching its Twitter rival today, Emma Loffhagen takes a trip down memory lane: looking back on when the website was a force for good (and fun) Evening Standard · Jul 5, 2023
The best logos of the 1980s Iconic, bold, and timeless, these are the best 1980s logos. Creative Bloq · Jul 3, 2023
Everyone's still loving Pepsi's awesome optical illusion logo ad A clever swipe at Coca-Cola. Creative Bloq · Jun 30, 2023
Hydrogen-powered trucks primed to roll out in Australia The first prime-mover powered by hydrogen will hit Australian roads within months after PepsiCo revealed plans to trial the vehicle technology in Queensland. AAP · Jun 28, 2023
Colachup is an all-too-real Pepsi-infused ketchup that will be available on July 4 Want the most unique-tasting hot dogs on the block this Fourth of July? Fortune · Jun 27, 2023
Daily Mirror · Jun 26, 2023 Woman goes viral making full-coverage 'prison makeup' using Pepsi and cocoa mix A woman on TikTok has gone viral for showing her followers how to make prison makeup using flour, Pepsi, and cocoa mix
Wales Online · Jun 22, 2023 24st dad whose weight nearly killed him sheds 8st by ditching daily takeaways and Pepsi Jamie Anderson was a size 4XL who thought he was 'too fat for the gym' before losing eight stones following a medical emergency
Daily Mirror · Jun 21, 2023 Walmart shopper 'scanned three TVs for the price of a can of Pepsi at self-checkout’ A woman made off with three TVs and only paid the price of a single can of Pepsi at a Tennessee Walmart in early June. Scams like the one she pulled are on the rise
Creative Bloq · Jun 20, 2023 4 times big brands roasted each other We love an ad with a good brand battle.
Daily Mirror · Jun 16, 2023 The decision that haunted George Michael. Wham! bandmate Andrew Ridgeley speaks out in new documentary Andrew opens up about life in one of the world’s biggest bands in Netflix documentary Wham!
The Conversation · Jun 15, 2023 Juneteenth and Emancipation Day: How the 'Buy Black' movement is addressing economic inequality Juneteenth being declared a federal holiday in the United States and Emancipation Day being officially recognized on Aug. 1 in Canada demonstrate significant progress towards creating more equitable societies in North America.
Chronicle Live · Jun 12, 2023 Pepsi and Coke pitched against own-label colas and some may not be surprised at the winner Market leaders come out top of the pops in Which? taste test but fizzy drinks fans could save £100 a year by going own-label
Manchester Evening News · Jun 10, 2023 Who is pop star Anitta? Singer performing ahead of Man City vs Inter Milan Champions League final Brazilian pop star performing ahead of Champions League final
FourFourTwo · Jun 9, 2023 'Inter Milan have been unstoppable this season': Grammy Award-nominated artist Alesso backs Italians in Champions League final The Swedish DJ will be performing in the Champions League final Kick Off Show by Pepsi alongside Burna Boy and Anitta
Creative Bloq · Jun 2, 2023 Why are so many soft drinks rebranding? We take a look at the latest rebrands in the world of FMCG.
Louder · May 30, 2023 Watch David Bowie create Tina Turner in a laboratory in this Pepsi commercial In 1987, the late Tina Turner appeared in a Pepsi ad with David Bowie, duetting on his 1983 song Modern Love