Classic print ads never go out of fashion, and if its constant resurfacing on social media is anything to go by, Pepsi's 2021 'optical illusion' campaign poking fun at Coca-Cola is up there with the best. So perhaps it's little wonder that the brand has seen fit to bring it back.
The Better with Pepsi campaign saw the brand encouraging fast food diners to drink Pepsi instead of Coke by depicting the Pepsi logo hiding, thanks to some clever photography (and perhaps a touch of Photoshop), in packaging from various restaurants. And now, Pepsi is suggesting it should also be your drink of choice with rum. (Looking for more inspiration? Check out the best print ads of all time.)
