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Fortune
Fortune
Nicholas Gordon

Millennial and Gen Z ‘treat culture’ is boosting PepsiCo in a world of inflation: ‘I’m going to treat myself to a Mountain Dew’

(Credit: David Paul Morris—Bloomberg via Getty Images)

Rising prices may have pushed American consumers to delay buying a new washing machine, a smartphone or a house. 

But it’s not stopping them from picking up a pack of chips on the way home.

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