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Chronicle Live
Entertainment
Catherine Furze

Pepsi and Coke pitched against own-label colas and some may not be surprised at the winner

Fizzy favourites Pepsi and Coca Cola have not lost their sparkle in the cost of living crisis, with an independent panel ranking them first and second in the cola taste test.

Both the market leaders have their fans, but consumer group Which? found that Pepsi pipped Coca Cola to the post in the blind taste test, which even made panellists sit in private booths to make sure they did not influence their colleagues.

The big two were also pitted against six supermarket own-brand colas, with one coming out just under Coca Cola and costing less than a quarter of the price - potentially saving £91.52 a year if you get through one big bottle each week. It's also a good choice if you're looking to cut sugar consumption, as it has less than half the sugar content of the big brands.

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