The Latest Breaking News from Microsoft Gaming

Xbox CEO Asha Sharma Secretly Answers Player Support Tickets Herself to Hear Complaints First-Hand

Xbox CEO Asha Sharma reportedly spends several hours each month answering support tickets as she leads Microsoft Gaming through restructuring and strategic change.

International Business Times UK · Sep 14

Microsoft's Biggest Gaming Layoffs Hit 37-Year Veteran Engineer Behind Xbox Backward Compatibility

Microsoft is cutting 4,800 jobs as part of a major companywide restructuring, including the Xbox division, impacting the gaming industry and veteran developers like Kevin LaChapelle.

International Business Times UK · Jul 9

Kunal Shah's WhatsApp appointment underscores India's expanding Big Tech footprint

Kunal Shah, CRED founder, is set to lead WhatsApp globally, joining a distinguished line of Indian-origin tech leaders. This appointment highlights the increasing influence of Indian talent in steering major global technology firms. Recent moves include Asha Sharma at Microsoft Gaming and Rahul Patil at Anthropic, building on the legacies…

The Economic Times · Jun 22

Xbox leaders lay out new priorities for the company's future, and promise 'flexible pricing' and a focus on 'daily active players' by prioritizing 'hardware, content, experience, and services'

Xbox CEO Asha Sharma and Xbox Chief Content Officer Matt Booty have shared a detailed plan for the company's future, which includes a focus on player engagement and another name change.

TechRadar · Apr 24

Xbox outlines broad plan to revitalize brand with a back-to-basics approach that focuses on console — New Xbox strategy reprioritizes console, while bolstering cloud and services

Microsoft Gaming has been rebranded to just Xbox and the new leadership at the company is looking to shift focus to what worked in the first place. The new open letter titled "We are Xbox" goes over four main points that the brand is putting at the center of this…

Tom’s Hardware · Apr 24

Microsoft Gaming is gone as Xbox Project Helix gets more interesting by the day

The Phil Spencer era of Xbox is most certainly over, as Sharma takes the brand in a new direction

T3 · Apr 24

'Our presence on PC isn't strong enough,' Xbox bosses admit

At the same time, the "Microsoft Gaming" name adopted in 2022 has been dropped, and it's all back to Xbox again.

PC Gamer · Apr 23

Xbox will "reevaluate" its approach to exclusive games and AI, new CEO and CCO say "our new north star will be daily active players"

"To achieve our master plan, the way we work must transform"

GamesRadar · Apr 23

Microsoft goes back to Xbox and ditches Microsoft Gaming as new leaders admit "players are frustrated" with the console and pricing: "We have to be honest about where we are"

Here comes the re-rebrand

GamesRadar · Apr 23

Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative

Microsoft is scrapping its corporate "Microsoft Gaming" brand to refocus on its core identity: the "Return of Xbox."

Windows Central · Apr 23