Microsoft Gaming CEO Asha Sharma promised "a renewed commitment to Xbox" when she took over from Phil Spencer in February, and in the months since we've seen some movement on that front: A promise to avoid "soulless AI slop," the end of the "this is an Xbox" strategy, and most recently, a reduction of Game Pass pricing—and the removal of Call of Duty games on day one.
Now, thanks to a joint message from Sharma and newly-installed chief content officer Matt Booty that was sent to Xbox employees and subsequently shared publicly, we have perhaps a tiny little bit of a better idea about where it's all going. Beginning with a name change: Microsoft Gaming, which was adopted in 2022 as an overarching title for Xbox Game Studios, Bethesda, Activision. Blizzard, and King, is out, and to replace it, the old Xbox name has been brought back.
