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TechRadar
TechRadar
Demi Williams

Xbox leaders lay out new priorities for the company's future, and promise 'flexible pricing' and a focus on 'daily active players' by prioritizing 'hardware, content, experience, and services'

Xbox Asha Sharma Matt Booty Microsoft Gaming
Asha Sharma.
  • CEO Asha Sharma and Chief Content Officer Matt Booty have laid out the plan for Xbox's future
  • "Microsoft Gaming" is now simply "Xbox"
  • The goal is to prioritize "daily active players" and "reevaluate our approach to exclusivity, windowing, and AI"

Xbox CEO Asha Sharma and Xbox Chief Content Officer Matt Booty have shared a detailed plan for the company's future, which includes a focus on player engagement and another name change.

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