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GamesRadar
GamesRadar
Technology
Ashley Bardhan

Microsoft goes back to Xbox and ditches Microsoft Gaming as new leaders admit "players are frustrated" with the console and pricing: "We have to be honest about where we are"

Xbox Microsoft Gaming Asha Sharma Matt Booty
Xbox Gamescom 2023 logo featuring a stylized city skyline in green.

Microsoft Gaming is changing its name back to Xbox as new leadership admits its losing players to languishing console features, rising prices, and a minimal presence on PC.

Xbox CEO Asha Sharma and CCO Matt Booty explain in a joint Xbox Wire post also "sent to Team Xbox employees globally," informing them "We Are Xbox." Literally – they are Xbox again, since "'Microsoft Gaming' describes our structure but it does not describe our ambition," Sharma and Booty write. "So, we are going back to where we started and changing our team's name."

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