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Windows Central
Windows Central
Technology
Jennifer Young

Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative

Xbox Asha Sharma Microsoft Microsoft Gaming The Verge
Two men shake hands in front of a curtain. Text reads "Friendship ended with MICROSOFT GAMING. Now XBOX is my best friend." Microsoft is crossed out; Xbox is checked.

In yet another significant pivot , Microsoft is reportedly abandoning its Microsoft Gaming umbrella in favour of a full scale "return to Xbox." As reported by The Verge the move marks a dramatic shift in identity under the lead of gaming CEO Asha Sharma, who took the helm following the high profile exits of Phil Spencer and Sarah Bond earlier this year.

Asha Sharma confirms Microsoft Gaming to be scrapped at internal town hall

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