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T3
T3
Technology
Rik Henderson

Microsoft Gaming is gone as Xbox Project Helix gets more interesting by the day

Xbox Microsoft Microsoft Gaming Phil Spencer Asha Sharma
New Xbox logo 2026.
Quick Summary

The new CEO of Xbox has rebranded Microsoft Gaming to simply "Xbox" and revealed a new logo.

It marks a new era for the company as it prepares its Project Helix next-gen console.

Phil Spencer might have guided Xbox through some of its toughest times, pivoting the brand into a cloud gaming giant and publisher as console sales dwindled, but it looks like his successor is looking to turn back the clock.

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