Xbox has been on a huge comeback lately, telling players “we are Xbox.” While that message was aimed at fans, it clearly goes much deeper than that.
Xbox is also back internally. After shuttering the name Microsoft Gaming, something that arguably should never have existed in my opinion. Now, the company is returning to Xbox branding across the board. Thanks to reporting from The Verge, it looks like that push is extending to employee email addresses, giving those that work at Xbox unique Xbox branded emails.
Before we dive right in, I just want to say that I for one am so glad Microsoft Gaming is no more and that we’re getting Team Green actually being green again, instead of the minimalist, generic branding they had adopted. With the rebranding of Microsoft Gaming has also come new email addresses for Xbox employees, with an @xbox.com address set to roll out next month.
Prior to this, employees used @microsoft.com addresses. According to The Verge, they will have the option to opt in or opt out, meaning they can adopt the new @xbox.com address or keep their existing one as default.
Interestingly, over on the Mojang side of things, they will also be getting new addresses with @mojang.com. Both Mojang and Xbox employees will still maintain their @microsoft.com emails as aliases.
According to The Verge, this change is being made as part of efforts to strengthen “the Xbox identity inside and outside of Microsoft.” As for Activision and Bethesda, employees will continue to use their own email addresses.
For me, this feels like a pretty positive change, one that could help create more unity across Xbox. While it is more of an internal shift than something that directly affects us, the players, it's still good to see these kinds of changes being made, as they show that active steps are being taken to improve Xbox from within.
Let me know how you feel about this change. Do you care, or does it not really matter to you? Drop your thoughts in the comments, and be sure to take part in our poll!
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