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The Latest Breaking News from Mattel

From Airbnb to Xbox: brand Barbie goes for big bucks with 100 partnerships

The maker of the Barbie doll, Mattel, is hoping to launch a franchise of films on the back of an overwhelming mass of merchandise

The Guardian - UK

How Mattel reinvented the iconic 'Barbie' brand from its lowest point in 2014 to Hollywood superstardom

Richard Dickson, president and chief operating officer of Mattel, shed light on the struggles, triumphs, and the future of the iconic 'Barbie' brand.

Fortune

Mattel Exec Reveals He Flew All The Way To London To Argue With Margot Robbie About A Barbie Movie Scene. What Happened When He Got There

Mattel took some extreme measures to make sure that the Barbie movie was wasn't "off-brand."

Cinemablend

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read the most diverse news in one place.

You can now book an actual Barbie mansion on Airbnb and it is everything

Let's go party

Marie Claire

Barbie’s DreamHouse in Malibu has been listed on Airbnb for a free stay

The Barbie movie is coming out this summer—and the marketing team behind the release keeps ramping up their efforts.

Fortune

Barbie cast dressed in ‘sad beige’ outfits sparks hilarious reactions: ‘Why is Margot the only one in pink?’

‘It should be illegal to wear any colour other than pink to a Barbie event’

The Independent UK

Barbie's sociocultural meaning in 2023

Does Barbie symbolize female empowerment, or oppressive beauty standards?

Axios

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Barbie creator's deviant sex life with hundreds of 'human clones' of iconic doll

The new Barbie movie starring Margot Robbie and Ryan Gosling is out now – but the story of how the iconic doll came to be created is a dark one

Daily Mirror

After Barbie Released A Doll Collection Inspired By The Margot Robbie Movie, Some Fans Have Thoughts On The Price: 'I'm Gonna Be Broke'

The upcoming Barbie movie has a collection of dolls, because of course, and fans have thoughts on the price point.

Cinemablend

Be tickled pink at the fab World of Barbie exhibition in California

When Barbie goes camping she does it in style, riding out in a customized pink camper van with sweet rims, purple front seats, pink headlights, plus a hammock, her own kitchen and TV.

The Orange County Register

The struggling toymaker behind Dungeons & Dragons and Play-Doh is banking on middle-aged shoppers as the 'heart and soul' of its business'

Hasbro CEO Chris Cocks says that he is an avid player of Dungeons & Dragons—just like other kidults are.

Fortune

Ryan Gosling has responded to the #NotMyKen backlash and it's going viral

Marie Claire

Magic raises $52 million to grow crypto 'wallet-as-a-service' used by corporate clients like Mattel and Macy's

Magic says it's partnered with corporate clients to roll out more than 20 million wallets.

Fortune

Foot fans have the Diablo 4 lead calling for a Barbie crossover

Barbie and Lilith are going toe-to-toe

GamesRadar

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Total Film

All of the Easter eggs and references you missed in the Barbie trailer

Let’s dive deep into that Barbie trailer…

Tribune News Service

‘Barbie’ star Margot Robbie says she never owned the doll, understands why people hate the iconic toy

Margot Robbie may be the star and executive producer of the forthcoming “Barbie” movie, but she admits she’s no expert on the subject matter. As a matter of fact, the Oscar-nominated actress says she never even owned one of the legendary Mattel toys.

The Independent UK

Tina Turner inspired musicals and films that showcased her strength and sound

Here PA looks at some of the depictions of Turner in popular culture.

Total Film

Greta Gerwig wrote an "abstract poem" as the treatment for the Barbie movie

The Barbie treatment was unconventional

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Space

SpaceX's Crew Dragon capsule is now a Matchbox die-cast model

SpaceX's Crew Dragon spacecraft is landing — on toy store shelves. Matchbox, the classic die-cast toy brand, has released a miniature model of the commercial space capsule.

Daily Mirror

Inside the pink Barbie café with 70s décor, cocktails and nods to Malibu doll nostalgia

Barbie fever is in the air with themed restaurants popping up in New York and Chicago and fans getting excited for the July release of the Great Gerwig film

The Independent UK

A look inside the Malibu Barbie Cafes opening in New York City and Chicago

The pop-up experience opens in New York City on 17 May and in Chicago on 7 June

France 24

Fighting in Sudan: Women and children are the most vulnerable as conflict worsens

As fighting continues in Sudan between two military factions, tens of thousands have been forced to flee their homes with aid workers warning women and children are being disproportionately affected by the violence. Also with the UN saying it will take us close to 300 years until the world reaches…

Sports Illustrated

Inside Mattel’s Years-Long WCW Throwback Project

The project is currently the subject of a crowdfunding campaign, with the deadline fast approaching.

Bangkok Post

Exploring diversity through Barbie dolls

A new doll representing a person with Down's syndrome was launched by US toy manufacturer Mattel last week. This reflects the company's commitment to diversity and inclusivity and its effort to counter social stigma through play.

The Independent UK

Barbie unveils Anna May Wong doll for AAPI Heritage Month

Six months after she was immortalized with a U.S. quarter, Asian American Hollywood trailblazer Anna May Wong has received another accolade affirming her icon status — her own Barbie

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