The Latest Breaking News from Mattel

Even if you haven’t tried artificial intelligence tools that can write essays and poems or conjure new images on command, chances are the companies that make your household products are already starting to do so. Mattel has put the AI image generator DALL-E to work by having it come up…

Rejected by the toy industry at first, Barbie is now one of America’s most trusted brands. “She” – the 11.5 inch blonde doll, but also her brand persona – generated worldwide sales of around US$1.5 billion (£1.3 billion) in 2022, and has a brand value of US$590 million.

Toy industry giant Mattel Inc. is laying off employees, including 93 workers at the company's El Segundo, California, headquarters, according to a notice filed with the state Employment Development Department.

Frank and wife Susan developed an award-winning holiday complex at Sandyhills but he also ran fashion boutiques and a toy distribution company

Purple T rex gets a facelift for new TV, film, online and musical projects – but some fans aren’t happy about it

Toy company Mattel are bringing Barney back after 13 years of being off the air

Everyone's favourite purple dinosaur is returning for a reboot but fans are not pleased with his makeover as his eyes and face structure have changed for the animated age

Barney, the big purple dinosaur with a preschool following, will be returning to TV in 2024 with a new animated series, according to Mattel. A new film, toys and adult apparel are also in the works.

The purple dinosaur is coming back to the small screen with a brand new look