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The Latest Breaking News from Ynon Kreiz

Mattel Turns To AI As Toy Sales Soften Ahead of Holiday Season

'We see AI as a tool, as an opportunity to elevate our creativity even more than we have done in the past,' chairman and CEO Ynon Kreiz said.

International Business Times

Barbie maker Mattel sued for reneging on $49m donation to children’s hospital

Mattel is accused of failing to follow through on a $49m donation pledge to UCLA’s children’s hospital

The Independent UK

Global success of Barbie film drives up sales at Mattel

US toymaker says strong quarter reflects strategy to expand entertainment offering

The Guardian - UK

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Mattel CEO says the brand will no longer be confined to toys: ‘We are here to build film franchises’

Ynon Kreiz said the company would shift its focus after the blockbuster success of Greta Gerwig’s Barbie this summer.

Fortune

Is There Going To Be A Barbie Sequel? We Asked Margot Robbie And Greta Gerwig The Big Question

After the immense success of Margot Robbie and Greta Gerwig's Barbie, fans are already wondering whether there will be a sequel.

Pedestrian.tv

Moviegoers Have All The Jokes After A Post-Barbie Polly Pocket Movie Was Announced

After the success of the Barbie movie, Mattel announced a Polly Pocket film, and the internet has some thoughts.

Cinemablend

Mattel tried to report financials. All anyone wanted to talk about was 'Barbie'

Mattel reported financial earnings Wednesday. Impacts from the Barbie movie remain to be seen, but she still stole the show.

WEKU

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Mattel Beats Earnings Estimates, Sees Potential In Barbie Movie

Toy company reports Q2 earnings per share of 10 cents, exceeding expectations; anticipates further monetization of IP

Zenger

How Mattel's CEO dove into a culturally-challenged company losing hundreds of millions a year and emerged with a Barbie box office phenomenon

“I took our portfolio of iconic franchises in children and family entertainment to be an incredible opportunity to extend the company outside of the toy aisle."

Fortune

It looks like Mattel’s new adventure park is set for a 2024 opening

The toy company hopes to recreate Barbie’s projected success using its many famous IPs

Evening Standard

A complete history of the Barbie movies that could have been

As Margot Robbie's comedy hits cinemas, we look at the history of the Barbie movies that didn't make it

Total Film

Thanks to Mattel CEO Ynon Kreiz, it’s a Barbie world this summer

What's it like to have Will Ferrell play you in a movie?

Fortune

'Sapiens' author warns that A.I. could erode trust and kill all democracies

He wants to impose strict penalties on developers of runaway A.I.

Fortune

Margot Robbie says she would have turned down Barbie if they didn't make this change

"If they hadn’t made that change... I don’t think I would have wanted to attempt to make a Barbie film."

Marie Claire

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Los Angeles Times

Mattel lays off workers, including at corporate headquarters

Toy industry giant Mattel Inc. is laying off employees, including 93 workers at the company's El Segundo, California, headquarters, according to a notice filed with the state Employment Development Department.

Benzinga

Mattel Q1 Earnings Smashes Estimates; Reiterates 2022, 2023 Goals

Mattel Inc (NASDAQ:MAT) reported first-quarter FY22 sales growth of 19% year-on-year, to $1.04 billion, beating the consensus of $917.95 million. North America segment sales rose 26% Y/Y, and International sales grew 16%. Worldwide Gross Billings for Dolls increased 4% Y/Y, Infant, Toddler, and Preschool rose 12%, Vehicles jumped 31%, and Action Figures, Building…

People

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