Barbie creator Mattel has revealed a sharp decline in sales and revenue as the toy maker feels the impact of Donald Trump’s sweeping international tariffs – a worrying sign for the toymaker ahead of the busy holiday season.
Mattel saw net sales fall 6 percent to $1.74 billion in the third financial quarter of 2025, falling short of Wall Street’s expectations. The company reported a net income of $278 million, down from $372 million, a year earlier – a decrease of $94 million.
