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International Business Times

Bruce Golding

Mattel Turns To AI As Toy Sales Soften Ahead of Holiday Season

Mattel Ynon Kreiz

Mattel chairman and CEO Ynon Kreiz speaks in Beverly Hills, Calif., on Oct. 19, 2021. (Credit: PATRICK T. FALLON/AFP via Getty Images)

Mattel is banking on artificial intelligence to boost its "creativity" as the toy industry faces additional declines going into the crucial holiday shopping season.

Company chairman and CEO Ynon Kreiz told Yahoo Finance that AI and technology would "play a key role in how we continue to evolve what we do."

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