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The Mary Sue
The Mary Sue
Jenna Anderson

Why Is Everyone on TikTok Suddenly Collecting 365 Buttons?

TikTok Tamara New Year

The new year is upon us… and so is the time for New Year’s resolutions. Are you going to try to pick up a hobby, start a new habit, or just maintain your sanity? Amid all of those possibilities, a new (and slightly-confusing) option has entered the fray… and TikTok has quickly become obsessed with it.

Towards the end of 2025, a TikTok from user @hush.bug went viral. Set to audio from The Devil Wears Prada and captioned “How serious I’m taking this 2026 rebrand,” it leaned into the idea of going overboard with your self care in preparation for the new year.

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