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The Guardian - UK
The Guardian - UK
Business
Kalyeena Makortoff

Global success of Barbie film drives up sales at Mattel

Margot Robbie as Barbie
Margot Robbie as Barbie. The film has raked in more than £86m at the UK box office. Photograph: FlixPix/Alamy

The bumper success of the Barbie movie has given a boost to Mattel, helping push sales up for the first time in a year.

The US toymaker credited the film – the first to feature the world’s most famous doll and the first launched by the company’s new in-house film division – with a 9% year-on-year increase in sales between July and September to $1.9bn (£1.6bn).

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