The summer’s Barbiemania is still yet to die down, with Halloween looking likely to be a thoroughly pink affair.
Greta Gerwig’s blockbuster hit Barbie raked in more than $1.4 billion at the global box office, breaking records and cementing its position as the highest-grossing film of 2023—and Barbie doll maker Mattel is eyeing more toy-based movies after Barbie’s success bolstered its bottom line.
