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The Conversation

Lauren Gurrieri, Associate Professor in Marketing, RMIT University

Is the Barbie movie a bold step to reinvent and fix past wrongs or a clever ploy to tap a new market?

Barbie Mattel Diversity

Ryan Gosling (left) and Margot Robbie who play Ken and Barbie in the "Barbie'' movie. Shutterstock

After a months-long marketing blitz, the much-hyped Barbie movie is released this week.

From a Malibu Barbie dreamhouse listed on AirBnB, an AI tool that transforms selfies into Barbie movie posters and multiple Barbie-themed brand collaborations ranging from nail polish to roller skates, Barbie is everywhere.

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Top stories on inkl right now

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Wallace very gingerly climbed out of his destroyed No. 23 Toyota, but thankfully walked away under his own power

Motorsport

One subscription that gives you access to news from hundreds of sites

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Colorado woman was accused of stealing by sergeant who said he’d been watching her movements for a month. She is now suing both him and Flock Safety

Another surveillance fiasco.

We Got This Covered

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