The explosive public response to the upcoming Barbie movie starring Margot Robbie and Ryan Gosling demonstrates the sheer power of nostalgic marketing for contemporary consumers.
The Barbie movie made headlines last summer over its hefty US$100 million budget. Part of this budget went into its decadent set, which reportedly contributed to a global shortage of pink paint, as well as a massive marketing push that has seen partnerships with Airbnb, Xbox, Forever 21 and a multitude of other brands in numerous sectors.
