The Barbie movie finally hits cinemas this week and, strangely, it feels like one of the most anticipated films in history. That's perhaps partly because, as the world's most famous doll, Barbie already had a huge branding machine behind her. But the build-up to the film has also involved some strange (and not always intentional) boosts.
The Barbie build-up has given us the biggest meme of 2023, a whole genre of mashup poster art, a wonderful double entendre and a very suspicious looking burger. Here are our highlights from a rollercoaster few months in which Barbie was everything (see our pick of the best movie posters of 2023 so far for more film art gems).
