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Chicago Sun-Times
Chicago Sun-Times
National
Anne D'Innocenzio | AP Retail Writer

‘Barbie’ movie marketing mania has companies thinking pink

Barbie Balmain HGTV Microsoft United States Mattel Neiman Marcus Burger King Circana
The Balmain x Barbie collection is displayed at Neiman Marcus in Beverly Hills, California. The store launched its exclusive Barbie collaboration with Balmain last year and sold out of many items in the first few days. Based on the success of last year’s collaboration and the current Barbiecore cultural phenomenon, it has reissued the collection on Monday. (AP)

NEW YORK — Pink sauce on that Burger King burger? What about “Barbie-fying” your pet with sweaters and beds with Barbie motifs? If that’s too low-brow, perhaps you’d be interested in hot pink Barbie monogrammed knit leggings by luxury designer Balmain instead, selling at Neiman Marcus for a cool $2,150.

Welcome to the wonderful and weird world of “Barbie” movie marketing.

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