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The Independent UK

National

Anne d'Innocenzio

Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania

Barbie Burger King Mattel Balmain Circana Neiman Marcus

Copyright 2023 The Associated Press. All rights reserved.

Pink sauce on that Burger King burger? What about “Barbie-fying" your pet with sweaters and beds with Barbie motifs? If that's too low-brow, perhaps you'd be interested in hot pink Barbie monogrammed knit leggings by luxury designer Balmain instead, selling at Neiman Marcus for a cool $2,150.

Welcome to the wonderful and weird world of “Barbie” movie marketing.

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