Shigeru Miyamoto admits Nintendo's been pumping out "a lot of remakes" as Ocarina of Time approaches, but says most people stopped playing the original games within 5 years anyway It's not an accident GamesRadar · Jul 22
Long before the Zelda: Ocarina of Time remake leaks, ex-Nintendo marketing leads were "scared straight" to keep the company's secrets, feared they would "ruin the company" "If you're responsible for the information getting out there in a reckless way you're probably gone" GamesRadar · Jul 17
Zelda: Tears of the Kingdom was so secret within Nintendo, most employees found out about it for the first time at its E3 reveal: "We popped off" AKA, the sequel to The Legend of Zelda: Breath of the Wild GamesRadar · Jul 17
"If you're Nintendo, you're looking to kill": Ocarina of Time remake teaser fell flat with Legend of Zelda fans because of leaks, ex-marketing leads say "If that was actually a surprise… it would be insanity" GamesRadar · Jun 10
Zelda: Ocarina of Time and Star Fox remakes are fine, but former Nintendo staff say it needs "more than nostalgia right now" Kit Ellis and Krysta Yang are skeptical GamesRadar · May 19
Nintendo kept finished games in a "vault" while it waited for a "gap in the calendar" to release them, says former marketing lead Although they speculate it may not be the case for Switch 2 GamesRadar · Apr 23
As Zelda gets zilch for 40th birthday, former PR leads say Nintendo's approach to anniversaries is very different from The Pokemon Company's: "It's like this way of life" "Pokemon is everywhere" GamesRadar · Feb 23
Revealing a 3D Mario game too early would be "dangerous," former Nintendo marketing leads say: "Think about Metroid Prime 4" "The game would get announced, people would be happy, and then a year later they're like, 'well, I'm mad again, where's the game?'" GamesRadar · Feb 17
"Wiimote was bad. You can't say Wiimote": Nintendo's legal team made it drop "Nindies" label, former staff say, because it and similar phrases "dilutes the brand" No Nindies for you GamesRadar · Dec 8, 2025
Ex Nintendo marketing leads say Pokemon devs "were very shellshocked" and "freaking out" about Pokemon Sword and Shield 'Dexit' controversy: "It wouldn't go away" The people need their Pokemon GamesRadar · Oct 23, 2025
Rumored Pokemon Winds and Waves budgets are likely much larger than leaks, former Nintendo marketing leads say, because they don't cover "significant" marketing costs The $20 million figure flating around doesn't paint the full picture GamesRadar · Oct 17, 2025
Pokemon Legends: Z-A only needs to sell 200k units to break even, former Nintendo marketing leads estimate, so "they should inject a bit more money into these things" "Just so you don't have crappy trees and windows" GamesRadar · Oct 16, 2025
As Pokemon Winds and Waves rumors swirl after huge leak, ex-Nintendo marketing lead says "Nintendo and Pokemon really need to rethink their approach to information security" The purported Pokemon leak may have revealed several years of games GamesRadar · Oct 15, 2025
Former Nintendo marketing leads theorize the company is finding a "backdoor angle" to use while suing AI creators over fake Pokemon content, "kind of like with Palworld" "Nintendo's lawyers are very good" GamesRadar · Oct 14, 2025
GamesRadar · Oct 14, 2025 Pokemon Legends: Z-A may get an even "lower than Arceus" Metacritic score as "people are very resistant to change," predict ex-Nintendo marketing leads: "Some of the things that they're introducing might be a little bit divisive" "It makes it a hard game for it to really get the high high score"
GamesRadar · Sep 11, 2025 Former Nintendo marketing leads explain the company is "very good" at curbing leaks – unless they're from third-party games, "then it becomes much harder for Nintendo to control" There are "Nintendo ninjas" who "investigate leaks" internally
GamesRadar · Aug 18, 2025 Mario creator Shigeru Miyamoto spent an entire New Super Mario Bros. Wii test demo just sliding around with the Penguin power-up, former Nintendo marketing leads recall: "That's all he was doing" "He definitely experiences games in a much different way"
GamesRadar · Aug 6, 2025 Kirby Air Riders should be delayed to 2026 if anything is "not going perfectly," former Nintendo marketing leads say, because it's not worth burning out Smash Bros creator Masahiro Sakurai Plus Mario Kart World and Sonic Racing: CrossWorlds are pretty heavy competition
International Business Times · Jul 18, 2025 Indie Game Studios Battle For Piece Of Switch 2 Success Players line up inside Nintendo's booth at a Japanese game fair to try upcoming Switch 2 titles, but, for once, the company's chirpy red-capped mascot Mario is nowhere to be seen.
GamesRadar · Jun 27, 2025 Former Nintendo marketing lead says the "one time" she "saw genuine fear from the executives" at the company was "when we saw the rise of mobile games" Kit Ellis and Krysta Yang had former PlayStation boss Shuhei Yoshida on their podcast to discuss handhelds
GamesRadar · Jun 19, 2025 A 3D Mario game for the Switch 2 could be "many years away" as former Nintendo marketing leads also speculate Donkey Kong Bananza is being made by the Super Mario Odyssey team "3D Mario is probably coming very late" if the team has been busy with Donkey Kong, they suggest
GamesRadar · Jun 16, 2025 "When they do a business analysis, Nintendo doesn't show up": Ex PlayStation boss says Sony's only real competition outside Japan is Xbox, even though they have "huge respect for what Nintendo does" "We all feel it's great to have Nintendo continue to be successful" because some of its younger fanbase "might graduate into more mature systems like PlayStation or Xbox"
GamesRadar · Jun 12, 2025 Switch 2 is Nintendo's fastest-selling console despite high prices, former Nintendo marketing leads say "you're basically teaching them that they can continue to do this" The ex-Nintendo employees say the company's strategy for dealing with backlash was usually to "pretend it didn't happen"
GamesRadar · Jun 3, 2025 As fans reject Switch 2 game-key cards, former Nintendo marketing leads say it's unlikely that physical games will ever "100% go away," because "they realize the importance of that" Nintendo knows that fans "have this emotional tie to their brand, and they want to cultivate that"
GamesRadar · Jun 2, 2025 Nintendo "won't know" if the Switch 2 eShop will crash on launch day as everyone rushes to download Mario Kart World, former marketing leads warn, but "they're prepared" Nintendo will be ready to fix any issues if they happen, say Kit Ellis and Krysta Yang