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GamesRadar
GamesRadar
Technology
Catherine Lewis

As fans reject Switch 2 game-key cards, former Nintendo marketing leads say it's unlikely that physical games will ever "100% go away," because "they realize the importance of that"

Donkey Kong Bananza key art with DK in blue overalls.

In the buildup to the launch of the Switch 2, not everyone has been filled with pure, unadulterated hype. A lot of people are seriously unhappy about the new game-key cards – a strange blend of physical and digital games that are being offered as the physical version of many (but not all) upcoming Switch 2 games, which former Nintendo marketing leads Kit Ellis and Krysta Yang have been discussing in their latest video.

Game-key cards give users a full download of a game rather than allowing them to simply play it right out of the box, which has prompted concerns about game preservation, and generally hasn't been met particularly warmly by those who value physical media.

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