As the rise of generative AI continues to take hold of the web, spurring recreations of beloved game series and franchises, developers like Nintendo might be working toward legal action of sorts against users producing such "inspired" content.
Former Nintendo marketing managers Kit Ellis and Krysta Yang theorize as much, anyway, first explaining why they believe the company hasn't done so yet – and it all basically boils down to ample preparation, as it did with Palworld when the Nintendo-owned Pokemon Company filed a lawsuit against developer Pocketpair for patent infringement. As Ellis says, Nintendo is likely being "a bit more cautious" with its approach to AI.
