Modern entertainment is surprisingly nostalgic, and occasionally cynical. I keep getting pelted from every angle with movie sequels that are 20 years late, TV show reboots after decades on hiatus, and surprising video game revivals like Nintendo's upcoming Star Fox 64 remake and rumored Zelda: Ocarina of Time remake. Reaching into the well is almost always guaranteed to make a company some money, former Nintendo marketing leads Kit Ellis and Krysta Yang agree in a new video, and Nintendo, in particular, won't stop until the well is dry.
"They certainly have the most nostalgia available to them of pretty much everybody in gaming," Ellis says in the YouTube video breaking down why "Nintendo Needs More Than Just Nostalgia Right Now." But, although legacy developer Nintendo can easily keep punching out Mario movies and '90s remakes forever, it's an awful way to recruit new fans.