The 40th anniversary of The Legend of Zelda is this month, but you wouldn't know it from Nintendo's reaction (or lack thereof) – a sad reality for the decades-old franchise, but not one that applies to every game series from the company.
Pokemon serves as a good example here, with celebrations already practically rolling out for the 30th anniversary of the beloved creature collector series. I mean, just look at these special themed logos in honor of its birthday – one that marks 10 years less than Zelda boasts. Why is that, though?
According to former Nintendo PR managers Kit Ellis and Krysta Yang (respectively, former director of social media marketing and original content, and senior manager of creator relations and original content at Nintendo of America), it all boils down to how differently The Pokemon Company handles anniversaries. "Pokemon's approach is just so different," Yang says in a recent podcast episode on YouTube.
