After the Switch 2 was revealed to be $450 along with the $80 Mario Kart World, the internet was overrun with cries to "drop the price." Nintendo, however, did not drop the price, and it's since been revealed that its new console sold 3.5 million units in its first four days, becoming the new fastest-selling hardware for the company. Now, though, two former Nintendo marketing leads say the company is essentially being taught "that they can continue to do this."
In the latest episode of the ex-Nintendo Minute hosts' podcast, Nintendo of America's former director of social media marketing and original content, Kit Ellis, and former senior manager of creator relations and original content, Krysta Yang, discuss some of the lessons the company is likely to have learned from the Switch 2's launch. They point to the backlash the Switch 2 faced for its pricing (as well as its game-key cards), with Ellis noting that Nintendo "made a decision that they were not going to engage on these topics."
