Get all your news in one place.
100's of premium titles.
One app.
Start reading
GamesRadar
GamesRadar
Technology
Scott McCrae

Former Nintendo marketing lead says the "one time" she "saw genuine fear from the executives" at the company was "when we saw the rise of mobile games"

Donkey Kong shouts in shock in Donkey Kong Bananza.

Nintendo's former PR manager Krysta Yang has revealed on the Kit and Krysta Podcast that the rise of mobile gaming is the only time she saw Nintendo show genuine fear.

While the Nintendo Switch is just a couple million sales away from being the most successful piece of hardware Nintendo ever released (it already is when it comes to software sales), it also marked the end of the handheld era as we once knew it. Introducing the hybrid console to the world meant there really was no going back now that we can play massive adventures like The Legend of Zelda: Breath of the Wild and The Witcher 3 on the bus (or the toilet, if you're feeling really adventurous).

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.