Get all your news in one place.
100's of premium titles.
One app.
Start reading
GamesRadar
GamesRadar
Technology
Ashley Bardhan

Ex Nintendo marketing leads say Pokemon devs "were very shellshocked" and "freaking out" about Pokemon Sword and Shield 'Dexit' controversy: "It wouldn't go away"

.

The new Pokemon Legends: Z-A has been getting mixed reactions from players (though we gave it a four-star in our Pokemon Legends: Z-A review), which happens sometimes. Some Pokemon Company launches are destined to be spat upon, stomped upon, and burned in a fire, like the 2019 release Pokemon Sword and Shield, which made fans so eye-wateringly angry, it might have permanently scarred its developers.

"They were very shell-shocked," says former Nintendo marketing lead Krysta Yang in a new video that also discusses how polarizing Z-A seems to be. But the so-called "Dexit" – as in, the political turmoil of Brexit, for people livid over Sword and Shield's missing National Dex – is like Z-A's controversy got stung by a bee and became so red, it blocked out the sun.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.