The Latest Breaking News from JLR

Has JLR learned nothing from last year's Jaguar rebrand?

JLR (née Jaguar Land Rover), is trying to position itself like a big luxury-brand conglomerate. There's Jaguar, of course, but Range Rover, Defender, and Discovery are becoming their own brands, rather than simply existing under Land Rover. As part of that, Range Rover has a new logo, though one you're…

COMMENT: The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, writes Sean O’Grady – they’re simply not making cars, but there’s life in the old cat yet

Jaguar's European sales tanked to just 49 cars in April 2025 after a divisive rebrand and EV pivot. Can the iconic brand recover, or is it game over?

You'll want to avoid these branding blunders.

Makers of Aston Martins and Range Rovers expect high demand but British farmers say they have been used as collateral

Shares in parent company Tata Motors fall as JLR says it will reallocate vehicles to ‘accessible markets’

Nigel Farage’s tax and spend plans are ‘Liz Truss all over again’, prime minister tells workers in Merseyside

Jaguar has been culling its lineup as the brand prepares to reinvent itself for a new era. That has forced the company to discontinue several models, and the lack of product is starkly visible in new registration data from Europe. According to the European Automobile Manufacturers’ Association, only 49 Jaguars…

European manufacturers of electric vehicles are scrambling to match the technology of their Chinese rivals

Despite the current higher tariffs on car imports, a Jaguar Land Rover boss says that they still consider American production.