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TechRadar
TechRadar
Craig Hale

Jaguar Land Rover sales fall after infamous cyber incident

Jaguar Jaguar Land Rover JLR United States TechRadar
Jaguar Type 00 Concept.
  • JLR sales are down across the board, but mostly in North America
  • Cyberattack, tariffs, and Jaguar re-brand are to blame
  • Range Rover, Range Rover Sport, and Defender continue to prove popular

Jaguar Land Rover (JLR) has shared figures to quantify the compounded effects of a turbulent year, and it's looking like it'll be a tough recovery. But, disrupted production due to an August 2025 cyberattack isn't the only factor to blame.

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