The Latest Breaking News from Innocent

Applejuicification: why the fruit is found in so many mixed juices

Viral X thread highlighted prevalence of apple juice in drinks – but why is it so popular?

The Guardian - UK · Apr 1, 2024

Eco-friendly boasts risk being called out for ‘greenwashing’

City Voices: Where climate change is concerned, the stakes are too high for any thing but the truth

Evening Standard · Jul 14, 2023

Knitters create UK's biggest bobble hat to mark 20 years of charity partnership

Innocent Big Knit's woollen creation weighs 129 stone and stands 23ft tall and 20ft wide, and was made from two million yards of yarn

Wales Online · Feb 4, 2023

Shoppers can save £100s by ditching branded beans

Households could save over £70 a year on beans and almost £100 a year on orange juice by swapping to supermarket-own options, according to consumer-expert Which?

The Independent UK · Apr 11, 2022

Blind taste-test shows which cheaper own-brands are worth the swap

Aldi, Sainsbury's and Lidl beat the brand leaders not just for value, but also for flavour - according to blind taste tests

Wales Online · Apr 10, 2022

Innocent smoothie founders launch new £100 million startup fund

The taxpayer funded British Business Bank putting £48 million into the fund

Evening Standard · Apr 6, 2022

Innocent TV ad banned for claiming its drinks help environment

Advertising watchdog demands company provides proof of its products’ green merits

The Guardian - UK · Feb 23, 2022

Innocent drinks 'fixing up the planet' adverts are banned

The Advertising Standards Authority decided they exaggerated the environmental benefit of the company's products

Wales Online · Feb 23, 2022

Innocent Drinks accused of ‘greenwashing’ after watchdog bans ‘misleading’ climate advert

Adverts implied buying firm’s products ‘would have a positive environmental impact when that was not the case’, Advertising Standards Authority says

The Independent UK · Feb 23, 2022

Turning meal pots vegan is good business at Innocent Smoothie spin-off BOL

Founder Paul Brown was a ‘meat and two veg Northerner’ but made the difficult decision to go vegan after learning about meat’s impact on the environment

Evening Standard · Feb 7, 2022