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Evening Standard

Business

Simon Hunt

Innocent smoothie founders launch new £100 million startup fund

Innocent British Business Bank

JamJar boasts a 50:50 gender balance in its investment team and operates a profit-share for all team members.
(Picture: JamJar)

An investment firm run by the founders of Innocent smoothies has launched a £100 million fund to back new consumer brands.

London-based venture capital firm JamJar will make early-stage investments of £500,000 to £3 million to help European start-ups launch new consumer products.

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