As the cost of living crisis continues to bite, Which? has found households can save hundreds of pounds on food by ditching expensive brands like Heinz, Innocent and Kelloggs and opting for supermarket own-brands instead.
In a series of blind taste tests, the consumer champion has found that supermarket own-brands are not only cheaper when it comes to everyday essentials such as beans, orange juice and honey nut cornflakes, but sometimes they also taste better than their well-known branded counterparts.
Which? found that six out of the eight groceries tested show that, for those willing to swap to supermarkets' own-brands, shoppers could save themselves hundreds of pounds a year without compromising on taste.
