Adverts encouraging consumers to “get fixing up the planet” by choosing Innocent drinks have been banned for exaggerating the environmental benefit of the products.
The TV, YouTube and video on demand ads showed animated characters singing the lyrics: “We’re messing up the planet. We’re messing up real good,” against a backdrop of buildings and vehicles expelling pollutants, litter and dirty rivers.
An otter then produces a guitar and continues: “OK, let’s try this instead,” then sings: “Let’s get fixing up the planet. Fix it up real good,” as the background changes to a greener, brighter colour scheme with images of trees being planted.
