Innocent drinks have been accused of “greenwashing” by plastic pollution campaigners after releasing an advert that claims buying their smoothies can help save the environment.
Activists, who recently occupied the company’s headquarters, have lodged a complaint with the Advertising Standards Authority (ASA) about claims made in an advert entitled Little Drinks, Big Dreams. The ASA is currently reviewing the evidence submitted by the activists and Innocent, and is expected to make a ruling imminently.
