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The Latest Breaking News from Howard Schultz

Shaq, Charles Barkley Jokingly Take Sides in NFL Reporter Brouhaha at Starbucks

Shaq and Chuck are ready to square up.

Sports Illustrated · Feb 28, 2025

Starbucks new CEO says betting on mobile, drive through orders was a mistake

Starbucks’ new CEO, Brian Niccol, says: “I think we got confused that mobile ordering could solve the entire business.”

Fortune · Feb 20, 2025

Starbucks plans to overhaul menu by cutting 30 percent of food and drink items

The coffee giant recently reported a four percent global sales loss

The Independent UK · Jan 29, 2025

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4 iconic U.S. companies are in stormy waters—2 CEOs are possibly lost at sea, while 2 may be piloting safely to shore

Four heads of iconic U.S. enterprises face turbulent, inherited challenges with elevated investor anxiety in 2025.

Fortune · Jan 15, 2025

Starbucks Shift On Non-paying Visitors Stirs Debate In US

Starbucks has stirred the coffee pot by reversing a policy that allowed anyone to use its bathrooms, with the US public warned they'll need to buy something or get out.

International Business Times · Jan 14, 2025

Major coffee chain announces rule change to target annoying customer habit

The new rules reverse the policy put in place in 2018, after two Black men were arrested

The Independent UK · Jan 13, 2025

Starbucks chairman emeritus Howard Schultz’s advice for young people

The coffee billionaire says there’s value in pursuing the practical before following your dreams.

Fortune · Nov 10, 2024

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Starbucks' new CEO just delivered what employees and investors have been craving after years of drama and missteps

Brian Niccol is showing the kind of clarity and decisiveness that helped him save Chipotle years ago.

Fortune · Oct 31, 2024

Africa and our future

There is cause to be optimistic about the growth potential of Africa.

Fortune · Oct 29, 2024

Starbucks CEO hype has been 'overdone,' Jefferies analysts say in rare downgrade

It’s the first time in over a decade Jeffries has given Starbucks a sell-equivalent rating.

Fortune · Sep 24, 2024

New Starbucks CEO lays into overwhelming menus, inconsistent product, and long, hectic waits

On just his second day on the job, the former Chipotle CEO signaled he will initially devote the bulk of his attention to problems in the U.S. operations.

Fortune · Sep 11, 2024

Starbucks’ new CEO on the worst advice he ever got: Demonstrate that you can fire somebody

The main qualm Brian Niccol had with his former manager’s recommendation is that it prioritized disciplining employees rather than coaching them.

Fortune · Sep 9, 2024

Brewing Trouble: Starbucks Stirs Up 6% Decline as Pricey Lattes and Politics Leave Customers Steamed

Starbucks faces a 6% drop in orders as rising prices and controversial political stances drive customers away, sparking widespread dissatisfaction.

International Business Times UK · Aug 22, 2024

Starbucks welcomes new CEO Brian Niccol with a $113 million payday—and he can work remotely

The coffee giant’s new CEO won’t have to relocate to the corporate headquarters in Seattle, according to his offer letter.

Fortune · Aug 15, 2024

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Salon · Aug 14, 2024

Chipotle CEO to take over at Starbucks

Starbucks founder Howard Schultz says Chipotle's Brian Niccol has his "respect and full support"

Fortune · Aug 14, 2024

Ousted Starbucks CEO will get millions on the way out

The coffee chain hasn’t disclosed outgoing CEO Laxman Narasimhan’s termination agreement, but he has millions on the table to smooth his exit.

Fortune · Aug 14, 2024

Starbucks' interim CEO cashed in on $342,000 stock sale the day reshuffle was announced

Ruggeri sold the 3,750 stocks yesterday for $341,850 under a Rule10b5-1 trading agreement, which allows business insiders and executives to trade their shares in a publicly listed company without risk of breaking the law.

Fortune · Aug 14, 2024

How the Starbucks board can set its new CEO up for success

Howard Schultz has been a major part of the company for years, whether the board likes it or not.

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Fortune · Aug 14, 2024

Brian Niccol may well be the messiah Starbucks—and Howard Schultz—have been looking for

Schultz remains the largest shareholder—and he just helped drive out his fourth attempted successor, Laxman Narasimhan.

The Independent UK · Aug 13, 2024

Starbucks shares jump 24% after coffee giant replaces CEO with Chipotle boss

Chipotle sales skyrocketed after Brian Niccol started at the company in 2018

Fortune · Aug 13, 2024

Starbucks shares jump 20% after company poaches Chipotle CEO

Niccol led a major turnaround at Chipotle after taking the reins in March 2018, overseeing a 770% increase in the company’s stock price.

Fortune · Aug 13, 2024

Starbucks just hired Chipotle's savior as their new CEO—will he be able to rescue a company in crisis?

The architect of Chipotle's turnaround is taking on America's most famous coffee company.

Fortune · Jun 10, 2024

Howard Schultz, former Starbucks CEO, says Steve Jobs ‘screamed in his face’ telling him to fire his entire leadership team—and he was right

"He looked and me and said: 'You go back to Seattle and you fire everyone on your leadership team.' I thought he was joking."

The Independent UK · May 17, 2024

Finance and business moguls held Zoom with Eric Adams urging him to bring in police on Columbia protesters

A private WhatsApp group of high-profile, powerful financiers, business leaders and CEOs received briefings from Israeli officials, and discussed shaping public dialogue around Israel crisis

Salon · May 15, 2024

It's been a bad month for Starbucks

"The go-to-market strategy needs to be overhauled and elevated," Schultz commented

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