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Fortune
Fortune
Eleanor Pringle

Howard Schultz, former Starbucks CEO, says Steve Jobs ‘screamed in his face’ telling him to fire his entire leadership team—and he was right

Left: Starbucks ex-CEO Haward Schultz. Right: Apple founder Steve Jobs. (Credit: Left: Anna Moneymaker—Getty Images. Right: Justin Sullivan—Getty Images)

In 2008 Apple founder Steve Jobs "screamed" in the face of then-Starbucks CEO Howard Schultz, encouraging the coffee chain boss to fire his leadership team.

Schultz is a familiar face at the helm of the Seattle-founded brand, having had three separate tenures in the corner office. His first was in 1987—when he and local investors purchased the brand—until 2000 when he took a step back to focus on global expansion as chief strategist.

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