Luring a CEO from another company to execute a turnaround is pretty expensive.
Starbucks announced on Wednesday that it would offer new CEO Brian Niccol, 50, roughly $113 million in total compensation including a $10 million sign-on bonus, a $75 million equity grant, and, starting in fiscal 2025, a grant that could be worth $23 million per year. That’s on top of Niccol’s annual $1.6 million salary and an annual cash bonus that could range from $3.6 million to $7.2 million, depending on Niccol’s performance.
