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Fortune
Fortune
Paolo Confino

Starbucks’ new CEO on the worst advice he ever got: Demonstrate that you can fire somebody

Starbucks CEO Brian Niccol (Credit: Robin Marchant)

Starbucks CEO Brian Niccol started his new job leading the famed coffee chain on Monday. The former Chipotle CEO will step in to try to improve the company’s middling performance. 

In a wide-ranging interview with Fortune in May when he was still at Chipotle, Niccol touched on the experiences that shaped him throughout his career. During the chat, he shared the worst piece of advice he received over the course of his career: A manager, whom he didn’t name, encouraged him to make an example out of someone. 

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