
Starbucks has named yet another CEO—this time it’s Brian Niccol, the Chipotle turnaround technician and former Taco Bell wunderkind known for his marketing savvy and menu innovations.
Unlike other orderly CEO transitions however, which often involve years of careful succession planning, this one took only two months, according to reporting from the Wall Street Journal. Niccol will be the third CEO named by the company in less than three years, taking over from Laxman Narasimhan, who has been in the job for 17 months. .