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The Latest Breaking News from Feastables

MrBeast Dragged for Hiding GoPros in Walmarts Across America to Monitor Feastables: 'Horrific Behavior'

MrBeast faces criticism after admitting to secretly filming shoppers in Walmart to investigate broken chocolate bars, raising privacy concerns and sparking debate over ethical business practices.

International Business Times UK · Jul 9

'Why I Started a Chocolate Company': MrBeast Slams Bending Hershey Chocolate Bar in Viral Video

A viral video showing a Hershey's chocolate bar bending like rubber has sparked outrage and raised questions about the company's quality control.

International Business Times UK · Mar 21

“Illegal child labor”: MrBeast says child labor crisis in cocoa farms inspired him to launch Feastables

MrBeast says the widespread use of child labor in cocoa farming inspired him to launch Feastables as an ethical alternative to traditional chocolate brands. Citing over 1.5 million children in illegal labor, he emphasizes responsible sourcing and transparency. While experts note the issue is complex, his stance has renewed debate…

The Times of India · Feb 17

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MrBeast’s $5 billion empire runs on generosity—but at a cost

The YouTube star has built much of his popularity on philanthropy-inspired content. But red ink and controversy are testing his model.

Fortune · Sep 26, 2025

Inside the small business success story of Tony's Chocoloney, which rakes in $162 million yearly thanks to influencers and Gen Z values

Hooked by viral TikTok moments, big-brand partnerships, and celebrity endorsements, young consumers are ditching Hershey’s for Tony’s.

Fortune · Apr 19, 2025

MrBeast says it will be ‘way cheaper’ to make his chocolate overseas thanks to Trump’s ‘brutal’ tariffs

YouTube star claimed it will be ‘way cheaper’ to produce his Feastables chocolate bars overseas

The Independent UK · Apr 9, 2025

MrBeast's Biggest Moneymaker Isn't YouTube Or Even Beast Games—This Business Will Surprise You

While MrBeast dominates YouTube and explores gaming, his biggest moneymaker isn't what you'd expect.

International Business Times UK · Mar 11, 2025

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Kids ditch school for millionaire YouTuber

Hundreds of children have given school the flick to watch 10 people compete for one of several luxury cars given away by a US internet celebrity.

AAP · Jun 25, 2024

MrBeast chocolate is a playground craze all over again but this mum of three isn't opening her purse this time

The YouTuber claims he's found the formula for the best-tasting chocolate ever

GoodToKnow · Feb 22, 2024

Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not 'gimmicks' but 'the future of consumer products'

Twenty years from now it might be clear this was the "great transition" to brands being "individually led," said the billionaire VC.

Fortune · Dec 10, 2023

MrBeast, Charlotte Hornets Team Up for Unprecedented Partnership

Sports Illustrated · Oct 2, 2023

D'Amelio family's big bet to change the creator economy

D’Amelio Footwear will test the power of TikTok virality and whether creator-made brands can carve out a profitable space in crowded retail categories.

Fortune · May 24, 2023

YouTube's MrBeast's Feastables sweets being sold in UK for 'shocking' price

It is hard to find the YouTuber's snack range outside the US

Liverpool Echo · Apr 10, 2023

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