You might dismiss as mere gimmicks products from YouTube stars like MrBeast and Logan Paul—think Feastables snacks and Prime energy drinks, respectively. But billionaire venture capitalist Marc Andreessen leans toward another view: that they represent the future of consumer-product relationships.
The reason that Coca-Cola, Kraft Mac & Cheese, and their ilk exist, he recently argued, is “because of the media of the era in which those brands were created.”
