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International Business Times UK
International Business Times UK
Vinay Patel

MrBeast's Biggest Moneymaker Isn't YouTube Or Even Beast Games—This Business Will Surprise You

Everyone knows MrBeast for his YouTube fame and grand stunts, but his real financial powerhouse is a surprising one. (Credit: X / Utsav Techie @utsavtechie)

Jimmy Donaldson, better known as MrBeast, has taken over YouTube and even ventured into gaming with Beast Games. But what if his most lucrative business isn't what you'd expect? Forget the viral videos and digital competitions—his biggest money-spinner might just surprise you.

Despite being the world's biggest YouTube star, MrBeast's primary source of income isn't creating viral content—it's selling chocolate. Feastables, his chocolate brand, is largely owned by Beast Industries, the business empire behind his growing ventures.

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